2/29/2016

Joseph Christian Leyendecker

Joseph Christian Leyendecker - Thanksgiving, 1628-1928 300 Years (Pilgrim and Football Player), The Saturday Evening Post cover, November 24, 1928

Joseph Christian Leyendecker (March 23, 1874 – July 25, 1951) was one of the preeminent American illustrators of the early 20th century.

He is best known for his poster, book and advertising illustrations, the trade character known as The Arrow Collar Man, and his numerous covers for The Saturday Evening Post. Between 1896 and 1950, Leyendecker painted more than 400 magazine covers. During the Golden Age of American Illustration, for The Saturday Evening Post alone, J. C. Leyendecker produced 322 covers, as well as many advertisement illustrations for its interior pages. No other artist, until the arrival of Norman Rockwell two decades later, was so solidly identified with one publication. Leyendecker "virtually invented the whole idea of modern magazine design."

Joseph Christian Leyendecker House of Kuppenheimer advertisement, c. 1920
House of Kuppenheimer advertisement, c. 1920

Joseph Christian Leyendecker - Charles Beach - WWI American Sailor, 1918
Charles Beach - WWI American Sailor, 1918

Joseph Christian Leyendecker - Going South, The Saturday Evening Post cover, October 19, 1935
Going South, The Saturday Evening Post cover, October 19, 1935

Joseph Christian Leyendecker - Lucky Bag Girl, 1910
Lucky Bag Girl, 1910

Joseph Christian Leyendecker - Recipe for Coffee
Recipe for Coffee

Joseph Christian Leyendecker - Saturday Evening Post cover, 1934
Saturday Evening Post cover, 1934

Joseph Christian Leyendecker - The Candidate, The Saturday Evening Post cover, September 18, 1920
The Candidate, The Saturday Evening Post cover, September 18, 1920

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